I help marketing teams ship the systems their developers can't build alone.

Marketing operator. Engineering brain. The missing layer.

Rana Saad Shahzad
// STATUS Open for new work | Active client: Profitable Media | Last shipped: deliverability rescue (2% → 33%)

Hired to fix what others couldn't.

FIVE INDUSTRIES  ·  14 YEARS  ·  50 CONTRACTS
  1. 01
    Health & wellness
    8-figure coaching company
    // PROOF
    7-fig contract saved
  2. 02
    Wellness research
    10M emails / month
    // PROOF
    2% → 33% open rate
  3. 03
    DIY & crafts
    Membership platform
    // PROOF
    15K launch-week signups
  4. 04
    Trades marketing
    UK agency, 22 accounts
    // PROOF
    $17.5K new MRR
  5. 05
    Virtual events
    50K+ attendee network
    // PROOF
    Tickets, checkouts, CRM
100%
Job Success score
50
Contracts completed
3.8K
Hours billed
4.6/5
Average client rating

When marketing and tech don't speak the same language.

Your marketing team has the vision — sophisticated automation, end-to-end customer flows, revenue at scale. Your developers build what's technically possible. But somewhere in the middle, the strategy loses its shape and the revenue opportunity disappears.

MARKETING SIDE
The vision
Automation. Customer flows. Revenue at scale.
// THE GAP
TECHNOLOGY SIDE
What's possible
Stacks. APIs. Constraints. Trade-offs.
// WHAT THE GAP COSTS YOU
FAILURE 01
Campaigns launch broken.
Strategy never reaches the customer the way it was designed to.
FAILURE 02
Funnels break.
Hand-offs between tools fail silently and revenue leaks at the seams.
FAILURE 03
Growth hits a wall that isn’t demand.
You hit a number you can’t pass — not because demand is gone, but because plumbing is.
// WHERE I COME IN

Engagements live in the $3–10M+ revenue band — marketing leaders and COOs only.

// ABOUT
Rana Saad Shahzad
MARKETING OPERATOR · ENGINEERING BRAIN // FOR HIRE
Saad on a boat

I've been solving complex marketing technology problems since I was 16.

What drives me isn't the technical puzzle — it's the moment a system starts pulling its weight and the revenue line bends.

I get pulled in when an integration has stopped working and nobody can tell you why. Every broken funnel is forensic — there's always an answer somewhere in the logs.

Currently working at Profitable Media. Available for select outside engagements with marketing leaders and COOs at $3–10M+ organizations.

Read full experience → FULL EXPERIENCE →
“Saad rebuilt our billing migration in six weeks. We recovered $80K and turned a retention problem into a revenue line.”
CASE 01  ·  LEADING DIY/CRAFTS PLATFORM  ·  PROFITABLE MEDIA

Why agencies like Profitable Media trust me with their biggest challenges.

// REASON 01

I speak both languages fluently

Most people are either marketing strategists who can’t implement technically, or developers who don’t understand business impact. I’ve spent 14 years (since I was 16) mastering both sides.

// REASON 02

I fix what others can’t

When complex integrations fail, when campaigns break, when revenue gets stuck — that’s when I get called in. My specialty is untangling what others gave up on.

// REASON 03

I build for scale

Every solution I architect is designed to handle growth, not just solve today’s problem. Systems that work at $3M and still work at $30M.

14+
Years solving martech problems
50+
Clients served, diverse industries
$3–10M
Typical revenue range I serve
99.98%
Funnel uptime maintained

Who I work with.

I'm not the right hire for everyone. The engagements that work best look like this — read both columns before booking a call.

Yes.
// FIT  ·  BOOK A CALL

These five describe most engagements that ship on time and recoup.

  1. 01 You’re a marketing leader or COO at a $3–10M+ organization and your marketing tech is the bottleneck on revenue.
  2. 02 You’ve already tried internal devs or generalist agencies and the integration still isn’t working.
  3. 03 You need someone who can sit between your CMO and your engineering team and translate both directions without losing the strategy in the hand-off.
  4. 04 You’d rather hire one senior operator than manage three contractors.
  5. 05 You measure success in revenue impact, not technical deliverables.
Not for you.
// SKIP THE CALL

If any of these describe you, the math won't work — and I'll say so on the call.

  1. 01 You’re under $1M in revenue — the engagements I run don’t pay back at that scale.
  2. 02 You need a marketing strategist with no hands-on technical execution.
  3. 03 You want a junior implementer to follow a fixed scope of work.
  4. 04 You expect dashboards before diagnosis.
  5. 05 You’re shopping for the cheapest quote — I’m priced for senior, technical, fast.

Ready to turn your marketing vision into revenue reality?

Tell me what's stuck.

30-minute call. I'll tell you on the spot whether I can ship it, who else should, or why it's not the bottleneck you think it is.

30 MIN  ·  NO DECK  ·  NO PITCH