CASE 01 · MEMBERSHIP PLATFORM

Full-Stack Membership Platform Transformation

Leading DIY/Crafts Content Creator — Working with Profitable Media.

TIMELINE

4 months

Discovery to launch

CLIENT

Leading DIY/Crafts Content Creator

Working with Profitable Media

ROLE

Marketing Technology Architect

Architecture · Implementation · Migration

15K

Launch week signups

Annual memberships

$80K

Revenue recovered

17K

Active subscribers Y1

// 01

The challenge.

A successful content creator with a thriving blog and social following was stuck selling individual courses on Teachable. She wanted to launch a subscription-based membership model but faced complex technical requirements: an ad-free experience for paid members across her main website, a searchable database of 500+ existing projects, and seamless integration between two separate domains.

// 02

The solution.

I architected a comprehensive membership ecosystem:

MEMBERSHIP PLATFORM

Custom WordPress + MemberMouse integration.
CROSS-DOMAIN AUTH

Cookie-based ad management between two separate domains.
CONTENT SYNC

Real-time content synchronization via WordPress API and custom plugins.
SEARCH

Advanced search and categorization system for 500+ design files.
BILLING

Custom integration with Stripe and PayPal.
FRONT-END

Mobile-first responsive design with gamification elements.

// 03

Technical innovation.

The biggest challenge was removing ads on the main blog when users logged into the membership site (different domains). I developed a custom cookie-based solution that communicated between platforms without requiring dual user management.

// 04

Revenue recovery.

When annual renewals came due at end of Year 1, I led a billing migration to Sticky.io, recovering $80K through advanced features like automatic credit card updates and AI-based dunning sequences. This turned a retention problem into a revenue optimization win.

// OUTCOME

What shipped, in numbers.

01 15,000 paid memberships in launch week.
02 9,000 annual memberships sold; 17,000 active subscribers in Year 1.
03 $80,000 recovered through billing migration to Sticky.io.
04 500+ design files indexed and searchable; cross-domain auth still in production.