// CASE 01
Leading DIY/Crafts Platform
Membership platform · 15K signups · $80K recovered.
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CASE 03 · EMAIL DELIVERABILITY
Email Deliverability Recovery for High-Volume Sender
Wellness Research Institute — Working with Profitable Media.
33%
Yahoo open rate (from 2%)
23%
Spam rate (from 60%)
99%+
DMARC compliance
10M
Monthly emails fixed
// 01
The crisis.
A wellness research institute sending 10 million emails monthly was experiencing catastrophic deliverability decline. Their therapy course sales, heavily dependent on email marketing, were suffering from plummeting open rates:
- 01 Yahoo/AOL deliverability crisis with 60% spam placement.
- 02 Shared IP pool issues with 4 IPs on blocklists.
- 03 16,000+ emails failing SPF evaluation.
- 04 Maximum spam scores (SCL 5) for Outlook/Hotmail.
- 05 Year-over-year performance down 10%.
// 02
The recovery.
- MONITORINGUpgraded to GlockApps Enterprise ($200/mo) for professional monitoring.
- POSTMASTERConfigured Google Postmaster Tools and automated DMARC reporting.
- IP REPUTATIONIdentified and resolved shared IP reputation issues.
- DNSOptimized DNS records including DMARC policy enhancements (fo=1).
- STRATEGYImplemented provider-specific campaign strategies.
- CONTENTDeveloped content strategy changes to reduce promotional density.
- INFRASTRUCTURETransitioned to dedicated IP strategy with proper warmup.
// 03
The hardest part.
The biggest hurdle wasn’t technical — it was changing decades-old email practices. I had to convince the team to adopt modern deliverability standards while maintaining their direct-response approach that drove course sales.
// OUTCOME
What shipped, in numbers.
- 01 Yahoo open rates recovered from 2% to 33%.
- 02 Spam placement reduced from 60% to 23%.
- 03 99%+ DMARC compliance across 10M monthly emails.
- 04 Dedicated IP strategy and Postmaster monitoring running in production.
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