EXPERIENCE  ·  2012–PRESENT

Professional experience & background.

I've been solving complex marketing technology problems since I was 16 — turning what started as curiosity about how systems work into a career architecting revenue-driving solutions.

// CAREER TIMELINE
2023 — Present
Marketing Technology Architect
Profitable Media
2023
AI Strategy Manager
We Build Trades
Jun 2022 — Apr 2023
Marketing Technology Officer
Network Marketing Pro
2012 — 2022
Independent Marketing Technology Contractor
Upwork & Direct Clients
// STATUS Open for new work | Active client: Profitable Media | Last shipped: deliverability rescue (2% → 33%)
// JUMP TO
01
Profitable Media
Marketing Technology Architect
READ →
02
We Build Trades
AI Strategy Manager
READ →
03
Network Marketing Pro
Marketing Technology Officer
READ →
04
Upwork & Direct Clients
Independent Marketing Technology Contractor
READ →
IN DETAIL

The four roles.

CURRENT + 3
// ROLE 01 · CURRENT  ·  2023 — Present

Profitable Media

Marketing Technology Architect.

// KEY METRIC
$80K
Recovered · Yr 1
// SUMMARY
Lead complex marketing technology implementations and revenue optimization projects for scaling businesses ($3–10M revenue range). Architect integrated solutions spanning membership platforms, CRM migrations, email deliverability, and conversion optimization systems.
// HIGHLIGHTS
  • 01 Architected full-stack membership platform generating 15K signups (9K annual) for a leading DIY/crafts brand
  • 02 Recovered $80K in lost revenue through billing migration remediation on the largest membership client
  • 03 Resolved critical email deliverability issues affecting 10M monthly emails, improving open rates from 2–4% to 33%
  • 04 Led operational turnaround of 8-figure health coaching client — hired 6 developers, trained 2 AMs
  • 05 Developed complexity scoring systems for capacity planning and resource allocation across client accounts
  • 06 Built internal automation systems for ticket escalation, account health monitoring, and performance tracking
// ROLE 02  ·  2023

We Build Trades

AI Strategy Manager.

// SUMMARY
Pioneered AI transformation initiatives for UK-based marketing agency serving tradesmen (HVAC, roofing, EV installers). Led development and deployment of AI-powered systems across client operations.
// HIGHLIGHTS
  • 01 Deployed AI chatbots to 22 client accounts, improving lead qualification and booking rates 15–20%
  • 02 Architected transition from custom chatbot to CloseBot platform, increasing efficiency and scalability
  • 03 Implemented AI-powered content generation for ad copy, blog content, and video transcription workflows
  • 04 Established cold email outreach channel including lead enrichment, validation, and automated sequences
  • 05 Created new revenue stream: $800 implementation + $795/mo recurring ($17.5K total MRR across 22 clients)
  • 06 Managed and trained AI implementation assistant to support deployment across client base
// PROOF
$17.5K New MRR

Recurring revenue from 22 AI chatbot deployments.

// ROLE 03  ·  Jun 2022 — Apr 2023

Network Marketing Pro

Marketing Technology Officer.

// SUMMARY
Quickly promoted to MarTech chief, handling all marketing technology and executing marketing plans for virtual events serving 50K+ attendees.
// HIGHLIGHTS
  • 01 Developed & executed marketing strategies and funnels with complex backends and differentiated checkouts
  • 02 Oversaw team of developers and created REST API bridge to Node.js server managing 50K virtual event attendees
  • 03 Responsible for tech stack maintenance and initial migration of all websites to AWS
  • 04 Created comprehensive Infusionsoft CRM campaigns with automations ensuring smooth marketing operations
// PROOF
50K Attendees

Virtual event platform serving 50K+ attendees.

// ROLE 04  ·  2012 — 2022

Upwork & Direct Clients

Independent Marketing Technology Contractor.

// SUMMARY
Built foundational expertise serving 50+ clients across diverse industries, specializing in marketing automation, CRM implementations, and funnel optimization. Maintained top-rated freelancer status while developing expertise across multiple platforms.
// HIGHLIGHTS
  • 01 Marketing automation and CRM implementations (Infusionsoft, ActiveCampaign, HubSpot)
  • 02 Complex funnel building and conversion optimization
  • 03 Third-party integrations and API connections
  • 04 Email marketing strategy and execution
  • 05 Landing page optimization and A/B testing
  • 06 Analytics setup and conversion tracking
// PROOF
50+ Clients served

Top-rated freelancer across diverse industries.

// EDUCATION  ·  2017 — 2021

Formally trained off-script.

Built the technical practice in parallel with the degree.

2017 — 2021
Bachelor's in Political Sciences
Lahore University of Management Sciences
EXPERTISE

What I bring to the room.

Two practices that move together — the technical depth to ship it, and the strategic frame to know what's worth shipping.

// TECHNICAL
  • API integrations & custom development
  • Marketing automation architecture
  • Cross-platform data synchronization
  • Email deliverability & infrastructure
  • AI implementation & workflow automation
  • Database management & BI analytics
// STRATEGIC
  • Revenue systems architecture
  • Crisis management & account turnarounds
  • Team building & process development
  • Complex integration planning
  • Performance optimization & scaling
// PLATFORMS IN PRODUCTION
InfusionsoftActiveCampaignHubSpotKlaviyoMemberMouseSticky.ioStripePayPalCloseBotWordPressAWSNode.jsSegmentSalesforce
14+
Years shipping martech
50+
Clients served
$3–10M
Typical revenue range I serve
99.98%
Funnel uptime maintained
THE PERSON

More than a resume.

The same analytical wiring that fixes broken funnels is the wiring I bring to swimming, piano, chess, and the next country on the list.

My analytical nature and love for problem-solving naturally led me to this field — I'm the type of person who sees a broken funnel as a puzzle to solve, not a headache to avoid. I thrive on the challenge of making complex systems work reliably together.

When I'm not deep in marketing technology, you'll find me swimming (my current favorite way to clear my head), playing piano, or strategizing over a chess game. I'm passionate about travel and have explored 6 countries so far, with many more on the list.

KL Tower
KUALA LUMPUR · 2024
Batu Caves
BATU CAVES · 2024
Oasis
OASIS · 2023
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LET'S TALK

Ready to discuss how I can help architect your next growth phase?

Let's talk about your challenges and what's possible.

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